How Roof Check Works

How the Audit Runs

When you click the Roof Check icon on a roofing website, the extension reads the live, rendered page — everything visible to a visitor and everything in the page's source code — and runs it through 40+ checks in under two seconds.

How Scores Are Calculated

Every audit produces two scores out of 50 that combine into a total out of 100. Scores start at 50 and decrease as issues are found. Not all issues are equal — critical failures deduct more than warnings.

Severity Levels

Score Color Coding

Score Tab

The first thing you see when you open Roof Check. Two score circles, a total score, a prioritized issue list, and a one-click copy report. This tab is designed to give you the full picture at a glance — and to be shareable with a client or web team immediately.

What You See

Two score circles — Local SEO out of 50 (green ring) and LLM Visibility out of 50 (indigo ring) — fill proportionally based on the score. The total is displayed below them.

Critical Issues appear first, in red. These are the checks with the highest deductions — fixing them will move the needle the most.

Warnings appear next, in yellow. Real issues, lower urgency than criticals.

Passing Checks are collapsed by default. Click to expand and see what the site is doing right.

Copy Report

The "Copy Report" button generates a plain-text audit summary — URL, date, both scores, critical issue list, and warning list — formatted for pasting into an email, a proposal, or a project management tool. Useful for delivering findings to a client or handing off to a developer.

Tier Upsell Cards

Free users see a Pro upsell card at the bottom of the Score tab. Pro users see an Elite upsell card. Elite users see neither — the tab is fully unlocked.

On-Page Tab

Every on-page SEO element inspected and displayed in context — not just pass/fail flags but the actual content, so you can see exactly what Google and AI platforms are reading.

Title Tag

The actual title tag text is shown with a character count badge (green: 30–60 chars, yellow: outside range). Four checks run against it:

Meta Description

The full meta description is shown with a character count badge (green: 140–160 chars). Two checks:

Headings

The detected H1 is displayed. H2 and H3 lists are collapsible (showing up to 10 H2s and 15 H3s). Five checks:

Technical Signals

Four informational items displayed in the Technical section:

Images

Every image on the page is audited. A summary bar shows the percentage with alt text (green: 80%+) and the count with title attributes. The full image table is collapsible and shows each image filename, alt text status, and title text — making it easy to identify exactly which images need attention.

Local SEO Tab

Local SEO for roofing contractors comes down to three things: proving you're a real local business (NAP), proving Google knows about you (GBP), and proving homeowners trust you (reviews, credentials, trust signals). This tab audits all three.

NAP — Name, Address, Phone

NAP consistency is the foundation of local SEO. The Local SEO tab checks and displays:

Google Business Profile

GBP Optimization Checklist Pro

Pro and Elite users see a collapsible 10-point checklist covering the most impactful GBP optimizations beyond the website itself — primary category, secondary categories, business description length, service areas, services section, photos, Q&A, and review cadence.

Trust Signals

If a free estimate CTA is detected, Roof Check also checks whether it appears in the H1 — a stronger signal for both visitors and search engines.

Review Platforms

Roof Check checks all page links and iframe sources for the following platforms:

Found platforms appear as green tags; missing ones as red. A separate check specifically flags if Google, BBB, and Angi — the three most trusted platforms for roofing contractors — are all linked.

Service Area Cities

Roof Check identifies cities mentioned on the page using two methods: a "City, ST" pattern (e.g., "Houston, TX") and a list of 200+ major US cities matched against body text and headings. Additional cities are found by detecting "we serve" and "service areas include" language and extracting the city names that follow. All detected cities appear as green tags.

Service Area Pages

Roof Check scans all internal links for dedicated city/service area pages — paths like /roofing-houston-tx, /service-areas/dallas, or /roof-repair/cedar-park. At least one detected area page is a pass; zero is a warning.

Individual Service Pages

Separate from service area pages, Roof Check looks for individual pages dedicated to specific services — roof replacement, storm damage repair, metal roofing, gutters, etc. Two or more detected service pages is a pass. One is a warning with a note to consider separate pages per service.

LLM Visibility Tab

This is where Roof Check goes further than any standard SEO audit tool. LLM Visibility checks the structured data, content format, and entity signals that AI platforms — ChatGPT, Perplexity, Google AI Overviews — use to decide which businesses to cite when answering local questions.

Schema Markup

Roof Check reads every <script type="application/ld+json"> tag on the page, parses the JSON, and checks for the following types:

Any schema detected on the page can be viewed in raw JSON — a collapsible raw schema viewer shows the full parsed object for each script tag found.

Content Signals

Entity Signals

Three informational checks that build LLM confidence in the business as a real, named entity:

Schema Templates Pro

Pro and Elite users see copy buttons for two pre-built schema templates — FAQPage and LocalBusiness (RoofingContractor type). Each template has all required fields marked with [BRACKETS] for easy substitution. Each also includes an implementation note explaining exactly where to paste the code and how to do it in RankMath vs. a manual paste.

Convert Tab

Search visibility gets people to the page. Conversion elements are what turn them into a phone call or a form submission. This tab audits every element that affects whether a visitor becomes a lead — none of these checks affect the score, but every one affects your bottom line.

Conversion Elements

Analytics & Tracking

Social Proof

The Convert tab surfaces review platform links a second time in a social proof context — because even if they're good enough for the Local SEO score, seeing them near conversion elements is a reminder that review links belong above the fold, not buried in the footer.

Off-Site Action Plan Elite

Elite users see two collapsible sections at the bottom of the Convert tab:

What Each Tier Unlocks

Every tier runs the same 40+ checks. The difference is what you can do with the results.

Claude AI Prompts

Every failed check on an Elite audit has a "✦ Generate with Claude" button. Click it to reveal a copy-ready prompt that's already been filled with data from the page being audited. Paste it into Claude and get production-ready content in seconds.

How the Auto-Fill Works

When Roof Check runs an audit, it captures several page-specific values. When you open a Claude prompt, these are substituted into the template automatically:

Variables you fill in yourself: [COMPANY NAME], [SERVICE TYPE], and (if the city wasn't auto-detected) [SERVICE AREA]. The extension shows a note in the prompt panel indicating which values were auto-filled and which you need to add.

What Each Prompt Produces

Every prompt is written for one specific check — not a generic "write SEO content" request. Here's what the key prompts generate:

Sample Prompt

Schema Templates

When LocalBusiness or FAQ schema is missing, Pro and Elite users see copy buttons in the LLM Visibility tab for pre-built JSON-LD templates. Each template is ready to paste — with all required fields marked in brackets and implementation instructions included.

FAQ Schema Template

The FAQPage template includes 5 pre-written question/answer pairs covering the most commonly searched roofing topics — cost, inspection, licensing, job duration, and materials. Replace the bracketed values with your real data.

LocalBusiness Schema Template

The RoofingContractor template includes name, URL, phone, address, geo coordinates, opening hours, area served, price range, and a sameAs array for GBP and social profiles. All placeholder values are marked in brackets.

Off-Site Action Plan

LLM visibility and local rankings don't come from the website alone. Elite users get an off-site action plan in the Convert tab with two components: a citation source priority list and a review generation system.

Citation Source Priority List

The 13 most impactful citation sources for roofing contractors, listed in priority order — starting with Google Business Profile and ending with manufacturer-specific contractor directories (GAF, Owens Corning). The priority order reflects both domain authority and how heavily each platform is weighted by LLMs when citing local contractors.

Review Generation System

A 4-step outreach system with word-for-word scripts: