Chrome Extension · Built for Roofers

Your Roofing Website Is Losing Leads You'll Never Know About

Roof Check audits any roofing contractor website in 30 seconds — surfacing every Local SEO gap, LLM visibility issue, and conversion problem with a specific fix for each one.

Sign Up for Roof Check Today → See How It Works

Free to install · No account required · Works on any roofing website

Roof Check — acme-roofing.com
31 /50 Local SEO
19 /50 LLM Visibility
50/100
Overall Score
× 4 Critical Issues ⚠ 7 Warnings ✓ 12 Passing
40+ audit checks
5-tab deep-dive
Local SEO + LLM visibility scoring
Specific fix for every issue
Built exclusively for roofing contractors
The Problem

Most Roofing Websites Are Invisible
to Google — and to AI

The gap between a website that generates calls and one that doesn't isn't design. It's missing signals that search engines and AI platforms use to rank and cite local contractors.

📍

Your competitor ranks in the local pack and you don't

Google uses on-page signals — your NAP consistency, GBP link, service area pages, and schema markup — to decide who appears for "roofer near me." Missing any of them hands the job to someone else.

🤖

AI recommends other roofers when homeowners ask

When someone asks ChatGPT or Google AI Overviews "who are the best roofers in [city]," the answer comes from structured content, entity signals, and FAQ schema — not from who has the nicest website.

📋

Visitors land but don't call

No contact form, no clickable phone number, no free estimate CTA, no trust signals above the fold. Each missing element drops your conversion rate. You're paying for traffic that's leaving without a call.


What Roof Check Measures

Two Scores That Reveal
Everything

Every audit produces a Local SEO score and an LLM Visibility score — each out of 50 — for a combined total out of 100. Here's what each one checks.

_/50
Local SEO Score

Local SEO

Checks every on-page and local signal that determines whether Google serves your site for local roofing searches.

  • Page title: city, keyword, character length
  • Meta description: present, under 160 chars
  • H1, H2, H3: roofing keywords and city targeting
  • Phone number detected and clickable (tel: link)
  • Street address present on page
  • Google Business Profile link or map embed
  • "Free estimate" CTA present
  • Licensed & insured language
  • Service area city mentions
  • Dedicated service area pages
  • Individual service pages (roof repair, replacement, etc.)
  • Review platform links (Google, BBB, Angi, etc.)
_/50
LLM Visibility Score

LLM Visibility

Checks the structured content and machine-readable signals that AI platforms — ChatGPT, Perplexity, Google AI Overviews — use to decide who to cite.

  • LocalBusiness / RoofingContractor schema markup
  • FAQPage schema markup
  • AggregateRating / Review schema
  • Speakable schema (voice search signal)
  • FAQ section present in page content
  • Word count: 600+ words required
  • Entity signals: owner name, years in business
  • H2/H3 headings include local or service keywords
  • Heading city conflict detection
  • Image alt text coverage (80%+ threshold)
  • Manufacturer certifications (GAF, Owens Corning)
+
Conversion Audit

Conversion

Audits every element that turns website traffic into phone calls and form submissions. Unscored, but every gap here is a lead that didn't convert.

  • Contact form detected
  • Live chat widget (Tidio, Intercom, LiveChat, etc.)
  • Clickable phone number (tel: link)
  • CTA button text inventory
  • Google Analytics 4 installed
  • Google Search Console verified
  • Facebook / Meta Pixel
  • CallRail or call tracking
  • Review platform links for social proof

How It Works

From Install to Audit in
Under 60 Seconds

Roof Check runs entirely in your browser. No account needed, no data sent to external servers, no waiting.

01

Sign Up & Install

Sign up at rooferhelp.app and add Roof Check to Chrome from the Web Store. One click, 30 seconds. The extension icon appears in your browser toolbar immediately.

02

Open Any Roofing Website

Navigate to any roofing contractor website — your own, a prospect's, or a competitor's. Click the Roof Check icon. The audit runs in real time, reading the live page.

03

Get Your Score and Fix List

Within seconds you have two scores out of 50, a prioritized issue list with critical problems flagged in red, and specific fixes for every failed check — not vague advice.


Five Audit Tabs

Every Corner of the Website
Covered

Roof Check organizes every check into five tabs. Each one focuses on a distinct category of visibility or performance.

Tab 1

Score

Your overall score at a glance with critical issues, warnings, and passing checks clearly separated. One-click "Copy Report" for sharing with clients or your web team.

Tab 2

On-Page

Title tag, meta description, H1–H3 headings, canonical URL, meta robots, word count, internal/external link counts, and a full image alt text audit with per-image detail.

Tab 3

Local SEO

NAP signals, GBP link and map embed, GBP optimization checklist (Pro+), trust signals, review platform coverage, detected service area cities, and service page structure.

Tab 4

LLM Visibility

All four schema types with raw JSON viewer, FAQ section detection, entity signal analysis, heading city conflict detection, and copy-ready schema templates (Pro+).

Tab 5

Convert

Contact form, live chat, clickable phone, CTA button inventory, GA4 / GTM / UA detection, Search Console verification, Facebook Pixel, CallRail, and social proof signals.

See a full walkthrough of every check →


Plans & Pricing

Start Free. Upgrade When
You're Ready to Fix Things.

Roof Check is free to install and useful on day one. Pro and Elite unlock the fixes, templates, and AI-powered content tools that turn your audit into action.

Free
Free
$0
See exactly what's wrong. Start auditing any roofing website in 30 seconds.
  • Local SEO score (out of 50)
  • LLM Visibility score (out of 50)
  • All issue labels (critical, warning, passing)
  • 5-tab audit: On-Page, Local, LLM, Convert
  • Review platform detection
  • Schema type detection + raw JSON viewer
  • Image alt text audit
  • Analytics and tracking detection
  • 🔒 Fix recommendations
  • 🔒 Why it matters explanations
Get Roof Check Free
Elite
Elite
$29/mo
The full stack — with Claude AI writing prompts that generate copy for every gap on the page.
  • Everything in Pro
  • ✦ Claude AI prompt for every failed check
  • Auto-fills city, word count, URL, headings
  • One-click copy to paste into Claude
  • Off-site action plan with citation sources
  • Priority citation source list
  • Review generation strategy + scripts
  • Step-by-step review outreach system
  • Heading city conflict detection
  • Schema implementation guidance (RankMath path)
Upgrade to Elite — $29/mo

Elite Feature

Claude AI Prompts —
Copy Written in Seconds

Every failed check comes with a copy-ready AI prompt

Elite users get a "✦ Generate with Claude" button under every issue. Click it, copy the prompt, paste it into Claude — and get production-ready content for that specific gap, pre-filled with the city, service, word count, and headings detected from the actual page.

No generic prompts. Each one is written for that exact check — a title tag prompt writes title tags, a FAQ prompt writes FAQ content, a schema prompt writes valid JSON-LD. The city auto-fills from the page. You fill in the company name and service type, then paste the output.

Unlock Elite — $29/mo →
✦ CLAUDE PROMPT — FAQ SCHEMA
You are a copywriter and local SEO specialist for [COMPANY NAME], a roofing contractor serving Houston, TX.

Write 5 FAQ pairs for a [SERVICE TYPE] page. These will be used for both visible on-page content and FAQPage schema markup, so answers must be complete sentences.

Target these question angles (one each):
1. Cost or price range
2. Timeline / how long it takes
3. Materials or product options
4. Warranty (labor + manufacturer)
5. What to look for when hiring a local roofer

Rules:
— Each answer is 2–3 sentences max
— Mention Houston, TX in at least 2 answers...

FAQ

Common Questions

Any roofing contractor website in any browser tab. Navigate to the site, click the Roof Check extension icon, and the audit runs on whatever page is currently open. It works on WordPress sites, Wix, Squarespace, Webflow, custom-built sites — any publicly accessible page.
Yes. Roof Check reads the live, publicly accessible version of any page you have open in Chrome. You can audit your own site, a competitor's site, or a prospect's site — the extension has no restriction on which pages it analyzes. This makes it a useful tool for competitive analysis before a sales call.
Traditional SEO optimizes for Google's ranking algorithm. LLM Visibility optimizes for how AI platforms like ChatGPT, Perplexity, and Google AI Overviews decide who to cite when answering questions. These systems look for different signals — FAQPage schema, entity clarity (owner name, founding year, service area), structured content, and machine-readable markup. A site can rank well in Google but be nearly invisible to AI.
No data from audited websites is sent to any external server. Roof Check reads the page locally in your browser and all scoring runs in the extension itself. The only network requests are loading the extension's own fix library and any API calls required for your tier (Pro/Elite).
Elite users get a copy-ready prompt for every failed check. You click "Generate with Claude," copy the prompt to your clipboard, and paste it into Claude at claude.ai. You'll need a free Claude account (no paid plan required for most prompts). The prompts auto-fill the detected city, word count, URL, and H2 headings from the page — so you're pasting a pre-contextualized prompt, not a generic template.
Roof Check is built by Roofer Rocket Marketing — a marketing agency that works exclusively with roofing contractors. The checks, fixes, and scoring in Roof Check reflect exactly what Roofer Rocket's team looks for when auditing roofing websites. If you want hands-on help implementing what Roof Check finds, Roofer Rocket offers full-service SEO, LLM visibility, and lead generation for roofing companies.

Start Auditing Any Roofing Website in 30 Seconds

Free to install. No account required to get your first score. Upgrade when you're ready to act on what you find.

Sign Up for Roof Check Today →

A tool by Roofer Rocket Marketing